DawsonTimes.com

One of the most valuable business expense for any company, no matter how small, is advertising. Since the goal of advertising is always to reach as many people as possible while making a memorable impression, it stands to reason that the right sign or graphic can make all the difference in a business’s advertising campaign. In fact, according to a survey conducted by the US Chamber of Commerce, approximately 50% of consumers surveyed said they learned about a business from their on-premise sign.

Signs have a long life and work for your business 24/7. A well-designed and well-placed sign or graphic can market your business to more people per invested dollar than many other forms of media, generating tens to hundreds of thousands of impressions per day. As a business owner, you really can't afford not to have a well-placed sign or graphic.  

“Signs and graphics affordably extend any advertising message,” says Drue Townsend, Senior Vice President of Marketing at FASTSIGNS International, Inc., an international sign and graphics franchise company. “Signs can put your advertising message in front of people when and where they are ready to learn or buy. Virtually any wall, window, ceiling, vehicle, or floor surface can be turned into a work of marketing art by simply utilizing a vibrant graphic,” Townsend continues.

The Cumming sign and graphics center of FASTSIGNS International, Inc. is located at 907 Buford Rd. Suite 700. Their team employs innovation and technology to affordably maximize image communication. FASTSIGNS offers consultations, design, production, file transfer, delivery and installation services on a full range of custom sign and graphics products. From concept to completion, FASTSIGNS is about improving a business’s bottom line consumer message.

For more information visit the FastSigns Cumming website and click on the Learning Center for tips on effective signage and graphic solutions.

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